August 8, 2010

The Paradox of Books About Paradoxes


I hate choosing shampoo. Or toilet paper or rice or jeans. I’ll even wear the same crusty boots into the ground because I can’t stand the idea of picking out new ones. The thought of making decisions truly immobilizes me. And with more and more to choose from every day, capitalism is causing me to panic at the grocery store.

This Pantene says it’s for normal hair, but mine is not really that normal. It’s more dry, but Suave for dry hair is too cheap to actually work and the bottle is pink. I hate pink. The Aussie shampoo smells good, but I don’t want to buy it because they’ll think their advertising is working and then they’ll make more of those horrible commercials that make me want to kill every kangaroo and hate every Australian. I should actually just stick to natural formulas. I’m gonna go Burt’s Bees. No, wait. I’m not paying thirteen dollars for that tiny tube of shampoo. Actually, I don’t even need to wash my hair. Forget it.

The same thing happens with cars and apartments and men. Sometimes I choose out of exhaustion, sometimes I talk myself into the wrong thing, and sometimes I just close my eyes and pick, which has gotten me into some really damaging relationships. There’s a constant pros/cons list writing itself in my head along with a looming fear that I’ll miss out if I make a bad choice. If I go with the veggie omelet, I’ll forgo the french toast and the french toast might be better. If I choose Luigi from Chicago, then I’ll miss out when Javier from Buenos Aires comes along, and everyone knows he‘ll be better.

And then there’s that whole job dilemma. In the sixties, women’s career choices were limited: Teacher, Nurse, or Secretary. Now, I could give manicures to dead people or bathe apes or run for president (ok, vice). Is it really that great that we have so many choices? Everyone I know seems to be wondering what to do with their lives.

This topic interested me so much that I bought a book on it: The Paradox of Choice.
I couldn’t wait to read it, but I put it on my shelf while I finished another. And that was five books ago. I still haven’t read it. And that’s because every time I saddle up to my bookshelf to pick out my next read, there are so many books from which to choose.

I bet there are some really good insights in that book about how certain things are overlooked when there are too many options.

{ 34 comments }

this free bird August 9, 2010 at 1:38 am

is it possible we're twins?

Jimmy August 9, 2010 at 7:55 am

That used to happen to me sometimes, but with the little things there's no point in worrying about it. If you don't read a book now, you can read it later. If you try one restaurant/shampoo/etc now and you don't like it, you've crossed it off your list. You can try the other one later.

Sometimes if I'm truly indifferent about a decision I'll just flip a coin. I don't second guess the outcome. I've done this for some semi-important decisions as well.

As for really important decisions, it's all about research.

Rahul August 9, 2010 at 8:08 am

Note to self: Be more of Vicente from Barcelona and less of Rahul from Jersey.

You forgot prostitute in the 60s. Another woman's job. Not that I know anything about that. Saw it on some new program. CNN and the like. Yeah, that's it. CNN.

Best Kept Secrets August 9, 2010 at 5:57 pm

My reading list is like a mile long and more and more books keep pushing their way to the top of the list.

phoenikhs August 9, 2010 at 11:16 pm

This one really made me think. No. It gave me the want to think. And then I figured out that I could very well choose not to think. Choices I say!

Tanya Ward Goodman August 10, 2010 at 11:21 am

I am right there with you. Feel like I spend a ton of time looking at things, weighing options and wondering if I'm making the right choice. I've decided to decide.

big.city.small.wallet August 10, 2010 at 4:39 pm

I heart you.

A Tale of Midge August 10, 2010 at 6:42 pm

Wow, I could not agree more. I find myself always making Ron decide where to eat out because I might want sushi but then mexican sounds good and since I cant have both I suddenly start thinking maybe we should just eat cereal for dinner and not have to decide at all. Maybe our mothers did this to us-that has to be it right! Either that or Addison.

kyknoord August 11, 2010 at 2:31 am

Aaaaaah! I still can't decide whether to fish or cut bait. It's infuriating.

Josie August 11, 2010 at 1:01 pm

OMG, you have to read Jonah Lehrer's book, "How We Decide". It's all about eavesdropping on your emotional/rational brain to make better decisions. And as Plato calls it, "the wild horses of our mind." Love the blog. Kudos!

josie August 11, 2010 at 1:02 pm

Oh, and it's called Paralysis by Analysis. ;-)

stopthemadness August 11, 2010 at 8:32 pm

wait! do you know ernessa? you have her book on your shelf! i took a writing class with her. she pretty much rules all.

you should check out her blog, fierce and nerdy.

Justice Grrrl August 12, 2010 at 10:51 am

As far as the big stuff, a wise friend once said to me:
"When the time comes to decide, you'll know what to do." So if you don't know what to do, that means it's not the time to decide yet.
And regarding shampoo, I used to work in that industry, and spent a lot of time in the labs that make them. Bottom line: they're all the same so don't sweat it.

Shagnasty August 13, 2010 at 12:40 pm

Your review has been posted here.

Alexia August 15, 2010 at 11:11 am

Dude, check out The Quarter Life Crisis. It's a psychological theory by Erik Erikson. (Why do that to your kid? Why? Why?!)

alonewithcats August 16, 2010 at 10:26 pm

If only we all could aspire to be the decider (and not the vice decider).

Ernessa from 32 Candles.com August 26, 2010 at 1:48 pm

In a related note, I've been trying to read this book about how to focus for like three months now. I'm not even halfway through…

Anonymous September 25, 2010 at 5:29 am

Jonas rocks…

-Kindest Regards,
Russell

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